Marketing Manager

Full-time

Barcelona, Spain & Remote
Job Description

We are looking for a motivated, proactive Marketing Manager with at least 5 years experience, ideally in healthcare technology. Your main mission is three-fold:

Analytically-inclined, you’ll use multiple tools to assess customer behaviors and decision-making, leading to improved segmentation and targeting.  Based on those insights, you’ll construct and socialize a clear and effective go-to-market plan that leverages a coherent and coordinated mix of both online and offline communication channels including digital, social,  and thought leadership. You will work with your own team and with other departments across the enterprise to ensure timely and high quality execution of the agreed upon plan, including course corrections where necessary.  If you like to (1) build things and (2) work with teams, and have an enduring impact on an important healthcare space, then this position is for you.

You must be highly driven with a strong desire to succeed and have excellent verbal and written English communication skills with the motivation to achieve your, and the company’s goals.

Responsibilities
  • Develop and execute marketing strategy and plans to build awareness, consideration,
    generate leads, upsell and referral.
  • Define and manage marketing budgets. Measure marketing performance and dynamically
    allocate budget to maximize returns on investment of objectives.
  • Define and deploy marketing campaigns, owning their implementation from concept through
    to execution.
  • Develop and execute content marketing, including copywriting and the production of
    compelling engaging, measurable content for omni-channel deployment, included the
    production of sales collateral.
  • Develop, manage and continually improve our paid and organic channel strategy, including
    but not limited to our web presence, search, social, email, media, outbound calling and
    events.
  • Analyze customer behaviors, adjusting marketing plans and execution based on dynamic
    insights.
  • Oversee and approve marketing material, ensuring regulatory and brand compliance.
  • Build effective and strategic partnerships with key agencies, vendors and partners.
  • Work with IT teams to define deploy marketing and sales automation.
Desired Skills and Experience
  • At least 5 years in downstream B2B marketing, ideally in healthcare technology.
  • Demonstrable experience of “hands on” marketing execution, with readiness and flexibility
    to learn and grow in a start-up environment.
  • Broad business and sales orientation and a customer impact mindset.
  • Numerically literate and outcome metric oriented, with experience of web, funnel and
    campaign analytics.
  • A strong understanding of what great creative execution and copy looks like.
  • A passion for learning, experimentation, and staying contemporary with the latest trends and
    best practices in marketing execution and measurement.
  • Strong communications and interpersonal skills, with the readiness to “roll up your sleeves”
    to get things done.
  • Business and/or marketing degree level qualification.
About QMENTA

QMENTA is a multi-disciplinary science and engineering start-up. The company’s mission is to develop technologies to better understand the healthy and diseased brain. We are a fast-growing startup. In the last 6 years, we have expanded our business globally and served hospitals, research centers and pharmaceutical companies in the US, Europe and Asia-Pacific.

At QMENTA, we strive on solving hard problems with creative solutions, and have fun during the process. In everything we do, we’re guided by our ABCDE’s core values:

Amplifier

  • Positiveness: We face challenges with a positive attitude.
  • Encourage: We work hard and share your enthusiasm.
  • Amplify: We amplify our capabilities and multiply results.

Balancer

  • Brains before brawn: We are resourceful and innovative.
  • Proactive: We generate constructive change both personal and professional.
  • Pride: We take pride in our work and recognize it.

Challenger

  • Ambition: We tackle important and meaningful problems.
  • Impact: We are making a difference in the world.
  • Excellence: We set the bar high.

Doer

  • Fast delivery: We are nimble and efficient.
  • Quality: We understand our clients and deliver the highest quality product.
  • Accountability: We are pragmatic and meet our commitments.

Expert

  • Privacy and Security: We design our systems to protect data following global industry standards.
  • Expertise: We have the knowledge and skills to solve your problems.
  • Trust: We are honest, ethical and our word is our bond.

We are an exciting and rapidly growing business where everyone works hard towards a common goal of exceeding customer expectations. We are looking for the right candidate to join us on our journey.

Apply from the button below to send us your CV or email us your CV at qmenta-qmnt0204@applications.recruiterbox.com

We look forward to you application